See how our customers are using SBX to build a responsive business
Growing market share in new territories among Gen Z consumers
Optimising a communication strategy for a new TV series
Aligning a brand to the true meaning of womanhood
Boosting sales of espresso machines among a niche audience
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In this year's trends whitepaper we explore four key trends we've identified in our datasets that are set to shape the consumer landscape.
2024 customer trends
These four consumer trends are set to shape the CPG landscape this year.
How are category preferences evolving?
How are shopping habits evolving and what does this mean for festive gifting?
Which categories are winning or losing in the cost of living crisis?
How to remain relevant to your customers in these turbulent times.
How your CPG brand can harness the new holistic health trend.
Panel discussion with Sky, J&J, Streetbees & Imagen Insights.
How to target mid-morning snacking in the moment of consumption.
How to break gender bias in the FMCG industry and beyond.